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How To Create A Winning Instagram Marketing Strategy
How To Create A Winning Instagram Marketing Strategy
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You can now sell digital gift cards directly from your Instagram Story or profile. This is a great way to create a relationship with fans and allow them to support you through difficult times. If fans tag you in their Stories, you can reshare the content to your own Story. This can be an easy, seamless way of sharing user-generated content while giving a nod of thanks to your top fans. Your caption should be relevant, entertaining or informative, compelling, and on-brand. For more details, check out our post on how to write great Instagram captions.



Why do this when your Instagram marketing strategy goal is to build a following – not be a part of someone else’s? It’s also an opportunity to get into the same social media circles as people who might be in your target audience, so you can get on their radars and connect later on. Through Instagram Stories, you can offer guides, product photos, and "day in the life" moments with yourself or your employees.



Results like this prove why hashtags are so important for building a successful social media campaign on any network. You need something that is going to get your images in front of more members of your target audience. If your visual identity is artistic, you might want to go with bold black and white images and play with tools to better edit your Instagram photos . For something softer and relaxing, stick to paler color schemes and apply muted filters.



Now that more than half of visitors leave a page if they’re forced to wait longer than 3 seconds, you must improve your page speed as fast as possible. Mobile devices are becoming increasingly popular tools to communicate and make a purchase. So, mobile marketing plays a critical role in overall marketing strategies. As you’ve seen in this chapter, digital advertising can boost your bottom line and that will take your business to the next level.



Most recent stories show up first, but they’re always at the top of the feed. Posting on your Story frequently with quick updates or even discounts can boost the exposure you get with your followers. The first and arguably most important of these updates is Instagram Stories. If you service a specific local audience, make sure to post at a time that makes sense for them to be online. You can now add the gift card sticker just like you would add any sticker to a Story. You will have to have a business account in the right country, and you will need to use a partner provider to sell the gift card.



If you want to drive sales through Instagram, it’s important that you engage followers with content that turns them into active viewers, rather than passive scrollers. Whether you’re looking to get more followers, capture leads, or sell more products, running a contest is the best way to do all three when it comes to Instagram marketing. Read more about buy likes instagram here. If you’re one of Instagram’s 1.386 billion active users, you’ll know how powerful the social network is as a marketing platform. For example, creating content to entertain should be built around forming a relationship. If you have a team, it’s a good idea to show who they are and what they do. Oreo put their product at the heart of their Instagram content and manage to do so in a way that’s fun and highly engaging.



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